MOODBOARD

this is the moodboard for my target audience:

PICTURES:

the girl holding a guitar: This picture is of a singer called Rosie Oddie, her band is alternative and unsigned , they play indie music suitable for the alternative generation. This is suitable for my target audience because they would be interested in seeing this sort of act.

the boy smoking a cigarrete: This image appeals to the target audience because it could be the sort of person they are or want to be like; rough, rebellious and rowdy. the sort of teen who goes out to gigs all night and comes in to sleep all day.This boy is Ash Stymest, a rebellious male model form Camden, London. this would appeal to my target audience because he is attractive and would be a boy who all the girls would be interested in!

the picture of Camden high street: This would appeal to my target audience becasue Camden is the sort of place where they would hang out or go out to. it is a place that encourages individuality and alternativeness.

THE SHOPS:

topshop: this shop sells urban and alternative clothing.My target audience would be attracted to this because they enjoy going to gigs and dressing up for gigs and the clothing that these shops sell are great for gig-wear and nights out in London.

COLOUR SCHEME:

The colours i have chosen to work with are mostly red and blue combined with a variety of bright and vibrant colours. i have chosen teh red as teh main colour because it signifies danger, or edgyness. my target audience would be attracted to this becasue they like to live live on the edge and enjoy edgy music.