the fly is an independent magazine, consisting of live concert reviews, new and upcoming artists and local gig-lists. the magazine uses a unique fly rating system in place of the traditional star rating system, from one fly to the coveted five flies. It is generally the case that a music release given a four or five fly rating is consistently of a good quality and worth purchasing. The magazine also consists of articles and interviews with artists to promote tours and releases.
Price: free
Circulation:108,207
Editor: Niall Doherty
Publisher: MAMA group
First issue: 1999
I have chosen the fly to compete with because it has that independent feel to it. It also publishes reviews of upcoming acts and gives live reviews, which is similar to my magazine.
COLOUR SCHEME:
The Fly uses very saturated colours on this cover, with the odd splash of reds and bright blues it gives the audience a psychodelic feel, the orange is not a flat orange it has a mix of yellows and blues in it, this makes the audience see that this is no ordinary band. The saturated colours give a grungy feel to the cover, this is to make the band look like they have been up all night partying or playing gigs, this makes the audience automatically connect to them because they know how it feels to be up all night and they may enjoy a band who can play all night because it means longer gigs and more of a party.
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